CBRE - Japan/USA Commercial Real Estate Design and Brochure Automation

There are three main reasons why it is difficult to visualize existing commercial real estate transactions. First, since there is no physical space in a building that has not yet been built, it is difficult to express what the intended use and design will be after completion. Second, if the space is still being used by a previous tenant, it is difficult to visualize what it will look like when remodeled or rearranged into the space desired by the next tenant. Finally, even if there is a completed vacant space, unlike residential space, commercial space can be applied to numerous purposes and designs, so it is virtually impossible to decorate it to reflect all the needs of potential customers. Therefore, sales materials often show vacant space as is or show floor plans.

We conducted a proof of concept by designing unit 343 of “The Atrium”, a commercial building located at 2880 Lakeside Drive, in CBRE’s US San Jose office into various styles of offices, and expanded the scope of application by designing several properties including “Mitsui Building” in CBRE’s Japan office. The key to this proof of concept was to perfectly maintain the structure (walls, floors, windows, ceilings) of an empty property and apply the desired style. We developed it to a level where actual real estate agents and customers could fully understand the potential of the space and make a decision about the transaction when they viewed the design draft created by AI.

We are developing an AI-driven solution to automate the creation of tailored commercial real estate brochures. This system uses AI to visualize various designs for a property, allowing customers to select their preferred option. Subsequently, it generates detailed images of each space reflecting the chosen design's purpose and style. By gathering property and tenant data, the AI also suggests optimal space utilization plans. The final output is an automated brochure containing these visualizations and analyses, aiming to enhance contract success rates and improve the efficiency of the real estate sales process.